About Us

Wiseman has successfully grown and adapted to new environments without losing its sense of direction or principles. As a learning service provider, we are providing new products and services, entering new markets, acquiring new resources and helping new clients. It is important that we identify kindred spirits who share our common goal - to provide better learning services to our learners.
For us, the financial bottom line is by no means the sole consideration. The intangibles of integrity, innovation, teamwork and service lie at the heart of our culture. We express our culture through the tradition of community service. We have organised a series of events to promote learning, including the ThinkSeries Project, our most ambitious service project ever. This effort has encouraged both our students and ourselves to think out of the box and inspire self-belief.
Our core values promote precisely these qualities. We teach our students, yet we also learn and grow with them.
Guiding Principles
Our students’ benefits always come first. We believe if we serve our students and schools well, our own success will follow.
Our assets are our reputation, people, technology and content.
Our core values are Integrity, Quality, Service and Innovation.
We take great pride in the professional standards and service quality of our work.
We stress integrity at all levels.
We are innovators of many practices and techniques that have become the standard.
Advancement depends on performance and potential.
Core Values
Wiseman’s culture reflects more than a structure. Our commitment to Integrity, Quality, Service, and Innovation drives us to deliver meaningful learning products and programmes for our students and teachers. We constantly remind ourselves that students deserve better. It enables us to continue to go further.
core values | Integrity | Quality | Service | Innovation |
Competency | HONESTY DISCIPLINE RESPONSIBILITY ACCOUNTABILITY | EXCELLENCE COMMITMENT | SERVICE ORIENTATION | VISION NEW THINKING STRATEGY |
Responsibilities |
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MILESTONES
One of our most distinguishing achievements is actually our culture. It provides a trusted platform for excellent work, and one that facilitates involvement in community, academic and public service. We are proud of our positive culture.
Since 2004, we have been empowering educators and students through transformative projects, from our early ThinkSeries initiatives to Hokmah International Section.
Today, we continue to innovate and inspire with Harvard’s Cultural Agents and ThinkSeries, fostering critical thinking, sparking creativity, and nurturing civics in learning, teaching, and assessment.
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ThinkSeries | Cultural Agents | Pre-Text | Language Out Loud |
- Collaborated with Harvard University to introduce ‘Language Out Loud’ – Organised ‘Language Out Loud’ Competition to encourage students to express their understanding of arts in translations, visual arts and multimedia
- Entrusted by the Education Bureau of Shanghai to implement ‘STEM’ projects – Wiseman was awarded the STEM National Teaching Award with the ‘Auqa Botanical’ project
- Cross-Platform Design with HTML5 for EB, DSE** and Fun and Friends.
- Assisted Centre for Sign Linguistics and Deaf Studies (Department of Linguistics and Modern Languages, The Chinese University of Hong Kong) to develop ‘Speak Along’ learning platform
- Collaborated with National Geographic to launch STEAM series e-books
- Awarded ‘Most Valuable Education Institution in Hong Kong’ in Hong Kong
- Collaborated with National Geographic to launch 2 sets of STEM series e-books
- Launched FAST
- Launched Fun and Friends iOS
- Rolled out Shanghai pilot project
- Support for the Hong Kong Church Network for the Poor
- Awarded by the Family-Friendly Employers Award Scheme 2015/16 as Special Mention (Gold) Family-Friendly Employer Award in 3 Consecutive Years
- Awarded ‘Most Valuable Education Institution’ in Hong Kong. Awardees are selected based on their outstanding contributions to the education industry.
- Caring Company 2006-14
- One of the 43 Companies in the Third “Hong Kong SME Business Sustainability Index”
- Family-Friendly Employers” Award 2014/15
- As one of the observers and the collaboration partners for CSWCSS Enriched IT Class Programme in Sep 2015
- 2015 Wiseman was one of the trainers for the ‘innovative education seminar for the combination of Chinese and Western cultures’ organised by Chengdu Jiaxiang Foreign Languages School
- Launched Beijing Fun and Friends pilot programme
- Caring Company 2006-13
- Family-Friendly Employers” Award 2013/14
- Launched Fun and Friends Book Club
- As the corporate supporter of the STEP UP! Programme organised by Community Business
- Formed iWorld Education to focus on Mainland China
- Caring Company 2006-12
- One of the 48 Companies in the Second “Hong Kong SME Business Sustainability Index”
- Launched ENG Skills Development Programme
- Launched Super Kids Programme for Pre-P.1 pupils
- HSBC Living Business People Caring Award
- HSBC Living Business Community Engagement Award
- Family-Friendly Employers” Award 2011
- Ranked 5th in the first ever “Hong Kong SME Business Sustainability Index”
- 2012 Best Innovative Enterprise” Award and “2012 China Outstanding Innovative Entrepreneurs” Award
- Developed Literature Out Loud (LOL) with Cultural Agents Initative, Harvard University
- HSBC Living Business People Caring Award
- HSBC Living Business Community Engagement Award
- Caring Company 2006-11 – 5 Consecutive Years
- Commissioned by the Education & Youth Affairs Bureau as the only English learning programme provider for all primary and secondary schools in Macau for the school term of 2010-2011
- Shortlisted as the finalist of HKICT Awards 2011: Best Lifestyle (Learning & Living) Award
- Opened our first children’s learning centre: Fun and Friends Club
- Set up ThinkSeries Charity Foundation , a registered charity organisation
- Developed 7-level Fun and Friends with Nickelodeon award winning animations
- Established Wiseman Institute
- Became an Apple Inc Regional Training Center
- Achieved ISO9001: 2008 Standard
- Caring Company Award 2006-2010
- Launched 6-level Fun and Friends
- Introduced ThinkPositive Lyrics Competition
- ThinkSeries Competitions: 3,200 participants
- ThinkSeries New Zealand New Thinking Leadership Programme 2009
- Community Services: Multimedia Learning Centre in Sichuan (北川中學), SUCCEED Project in Tin Shui Wai
- Awards: HSBC Living Business Award (Certificate of Excellence)
- Caring Company Award 2006-2009
- Enhanced EB to six levels with assessments
- Developed Exam Series for HKCEE, TSA and Gaokao
- Launched National Geographic Channel Think Again Awards Documentary-Making Competition with EDB & HKPA: 500 participants
- Caring Company Award 2006-2007
- Expanded EB to four levels
- Introduced BBC content for EB
- Introduced Multimedia content from Reuters Pictures, Longman Dictionary
- Shared Good Practices for IT in EMB
- Caring Company Award 2006
- Developed EB (with two levels)
- Introduced National Geographic Channel content for EB
- Developed Wiseman SCORM-based Learning Management System
- Founded Wiseman Education
- Established Hong Kong & Shenzhen offices
- Acquired sole distributorship for Longman English Interactive in HK and Macau
Vision
Our education system today supports learning mostly in classrooms and from textbooks. Meanwhile, our students’ lives outside school are filled with technology that gives them real-time access to information and resources.
The challenge for 21st century learning is to overcome design and implementation barriers and leverage technology to create practical, engaging and learner centric experiences for our learners that are relevant to their curriculum, assessment and everyday lives.
At Wiseman, we have developed seven components for 21st century digital learning and teaching. These components provide a complete framework, from adapting the curriculum to developing the interactive courseware that specifically fits a school’s needs, to bringing a successful school-based project to completion.
Learning no longer has to be one size fits all.


Who We Are
Strategy KP Tse Educational Technology Cutson Liu Andrew Wong William Au | Research Ellen Flaherty, MA, Stanford University Nathan Johnston, BSc, Stanford University, EdM, Harvard University Qin Jiang, EdM, Harvard University, PhD Curriculum Development Amy Reynolds Amy van der Werve Anna Fulton Barbara Lowe Clement Chung Ellen Flaherty Juliette Gammon Kelly Lavelle Paul Shaw Susan Swier Jane Thomas William Ng | Learning Consulting Bill Loo Kary Chung Regina Heung Sandra Lam Sherman Lau Service & Production Andi Lui Cindy Huang Lily Xiao Lucy Lu Skylar Chiu Tobe Lau |
During the summer of 2007, I had the valuable oppurtunity to work at Wiseman Education as a multimedia developer intern. I was responsible for implementing design solutions for several Wiseman products, such as English Builder and Think Again Documentary Making Competition. This internship gave me an oppurtunity to apply what I learned in class into real world scenarios.
However, I believe the most valuable experience I gained in this internship is the experience working with other staff in Wiseman. They are always cheerful, fun to work with, & willing to provide help when you need it. It was a truly rewarding experience working here at Wiseman.

I still recall numerous conversations with the staff and especially Clement, the CEO of the company. Clement was very encouraging and often appreciated my work, yet he challenged me to push myself further.
Despite being very busy, he was always available to discuss my designs with me, until I began to come up with ideas relevant to the learning product rather than things merely pleasing to the eye.
“The idea is always more important than the graphics,” he reiterated. I haven’t forgotten this.



I joined the Wiseman family in 2008 as a summer intern, which enabled me to experience something different from the field of nursing. With Wiseman I had the opportunity to take part in the organising of the Think Great Snapshot Competition 2008 ceremony. I participated in the whole event from receiving entries for the competition and designing posters, to the logistics of the ceremony, and was deeply impressed by the preparation work involved. My interpersonal, communication and cooperation skills all greatly improved. I believe these skills are invaluable for my future career.








One final note: Thank you, Wiseman, for giving me such enrichment and fun!'





One of my projects was to design the homepage for one of Wiseman’s products. Before all the design work began, Denis asked me to do in-depth research on how to design a proper website. That research enabled me to gain a general knowledge of what a proper website should look like. By researching and discussing my work with Denis, I was able to create a homepage that met the needs of the product.
In addition to design projects, Wiseman gave me a chance to represent the company by giving orientations to secondary schools. I have made the most out of these golden opportunities, giving orientations to hundreds of students in different schools. Talking to an audience is not something everyone can do, and these experiences have broadened my horizons and increased my confidence in public speaking.
Finally, through Wiseman, I was also able to try my hand at data input using Microsoft Office Excel, and I even set up accounts and modules for new users.
To conclude, I had a tremendous experience with this company. Wiseman has taught me to work both independently and as part of a team. Three weeks was a really short period of time for an internship and I feel like I should have stayed longer. I would like to thank every member of the Wiseman staff for their kindness, patience and humor, which made my time with them unforgettable. Once again, thank you all for everything.

At times, I was presented with challenging tasks which overwhelmed me at first but brought me great satisfaction when I overcame them (this is perhaps the “bittersweet” part)! I had hands-on experience drafting publications, designing leaflets, organizing award ceremonies, holding English Builder orientation workshops, all of which matured my mind, boosted my confidence and most importantly enhanced my self-knowledge. I intend to work in the field of education in the future and this experience has convinced me that education is meaningful, inspiring and powerful as it sows seeds of virtue in people’s hearts and seeds of knowledge in people’s minds. I learnt a great deal about myself in these 2 months and I’m most thankful to everyone at Wiseman who made my summer fruitful and refreshing!

To my colleagues: Thank you for being so helpful and patient. I really appreciate your generosity. I had a very positive experience here! Thank you Wiseman!

My work consisted of writing sample exams to prepare young students for the Cambridge ESOL English test, making some recordings, playing a saxophone duet with my colleague KP in the Fun n’ Friends Award Ceremony that was very much fun, and teaching English following the Literature Out Loud method at the Ho Lap Primary School for 6 weeks.
It was an emotional summer and the experiences made me grow as a person. Above all, I am very thankful to have felt such a positive and friendly work atmosphere at Wiseman that I will always remember. Thank you!

Being able to bring my limited knowledge into the real world and be given opportunities to expand on it through work and interactions with colleagues was something that I looked forward to everyday. My day- to- day work with my colleagues was filled with new challenges, jokes and fun ideas. It was a place that I never got bored of.
My work started with researching China's curriculum and suggesting possible target language areas for the children. During the later part of my internship, I was given opportunities to participate in various areas for Fun and Friends as well as question setting for some school based projects. I grew from having zero knowledge of the industry to being able to participate in the development of e-learning through the innovative guidance of my mentors. I am grateful to have learnt through and worked with a group of talented and passionate individuals of the educational field at Wiseman, and more precisely, true educators that are willing to teach and share. Even though it was only a short 6- week internship, my angle and way of thinking as a learner and worker has matured greatly. Wiseman is definitely a place that motivated me to explore and pursue my strengths and weaknesses. I am sure things I learnt here will be useful everywhere I go as I continue with the educational path.

This experience was surely fun and full of different tasks that have prepared me for the real workplace in just a year time! The improvements I made for Fun and Friends and the designs for the enhancements have certainly made me more meticulous and allowed me to think outside the box. The chance to give orientations to different schools has also thrown me out of my comfort zone! It definitely rewarded me with more confidence and polished my presentation skills.
I just want to say - Thank you Wiseman for this wonderful opportunity! This internship was packed with adventures that I enjoyed very much. I will always remember what I have learnt and continue improving myself.

Personally, what makes an internship valuable is its ability to empower an individual to use the skills and experience gained to grow both professionally and personally. And I believe that my Wiseman experience reached that level of success. From the minute I stepped into the office, I knew I had a lot to learn from the dedicated and professional colleagues.
The environment allowed me to make mistakes, learn and correct them. It challenged me to be opened-minded in subjects that I had limited knowledge in and to always do my best in all the tasks I was given. I learned how to manage my workload, how to work efficiently, manage deadlines and improve my computer and writing skills. My tasks varied each day, from researching history subjects, to science experiments and Fun and Friends lesson games. Seeing the end product of tasks I was involved in, was rewarding.
Furthermore, I witnessed the power of e-learning and the students' willingness to learn and excel (particularly at the Fun and Friends Awards Ceremony). It was interesting to see how technology has the power to make learning fun while maintaining its core objective. Not only are students gaining information but they are also learning basic computer skills, which are essential in the 21st century.
The hospitality I received was remarkable. The willingness by colleagues to help me settle in Hong Kong and in the office was helpful. Working on different tasks with different people made the working experience interesting and broadened my knowledge on different subjects. Being part of a company that has achieved and still achieving incredibly in and beyond Hong Kong boarders was inspiring.
I am truly grateful for this opportunity. Thank you Wiseman Education for the amazing experience and teaching me skills that contribute to helping me become the best that I can ever be.

I had the chance to work on a variety of tasks, such as producing a guided tour for the Fun and Friends app, quality checking of online exercises and formatting writing exemplars. Not only was it enjoyable, it also improved my planning, IT and communication skills. Working on the tasks taught me the importance of checking my work and reflecting on my strengths and weaknesses.
What made my internship here at Wiseman even better was the harmonious atmosphere. Everyone is really nice, and I especially like the cozy open office design.
Overall, these two weeks have been so much better than I had expected and I’m very grateful to have had this great learning opportunity.
One of the standout aspects of the internship was the inspiring environment created by my co-workers. David’s heartfelt speech about his passion for the LOL workshops was particularly impactful. His dedication to improving education and genuine love for the learners deeply inspired me. This passion motivated me to pour my efforts into the website, aiming to make it the “jar for the honey” that would effectively promote the LOL workshops. Working alongside such passionate individuals made me appreciate the importance of being driven by a greater purpose in one’s work.
I also appreciated the support I received from Cutson and Clement. Cutson’s approach to problem-solving was especially helpful. Instead of just fixing the issues, he taught me to resolve them on my own. Thanks to his patience, I improved my technical skills and boosted my confidence in solving similar challenges in the future. Clement’s attention to detail and ability to pinpoint specific problems on the website helped clarify my tasks. His guidance ensured that I was able to deliver quality work consistently.
The best part of the internship was the sense of achievement I felt after solving complex problems. Some issues needed time and persistence to resolve, but overcoming them was satisfying. This experience instilled in me greater confidence in my abilities, making me believe that I can solve any problem I encounter with enough effort and determination.
Overall, this internship was more than just a learning experience; it was a journey of growth. It taught me technical knowledge, interpersonal skills, and problem-solving skills. I will carry these lessons with me in the future, and I am more confident in my ability to contribute meaningfully to any team or project.

Apart from these jobs, I also got to try out writing study material for the students, applying my English knowledge in real life. A bit less glamorous was storing and packing books to deliver to schools, which is admittedly quite repetitive and physically demanding, but nonetheless an important job. This year, I got to try out some AI-based software to assist in creating material too, keeping up with modern advances and trends.
Despite the above making it seem like a strenuous job, working at Wiseman is quite chill. I got to learn different skills from almost all of the staff, not just technical, but also interpersonal and communication skills that have many benefits. The environment is splendid and it took me no time to fit in. I learnt a lot about how a company functions and the day-to-day jobs needed to keep it running.
Overall, working at Wiseman is an enjoyable experience and an excellent place for an internship.
Serving The Community
At Wiseman, we believe in giving back to our community. We encourage our team members to actively participate in community service, and we provide each person time away from work to do so.
Here are some of the non-profit organisations and projects we serve individually or as a team:
Visiting Elderly Participant: Winnie Fung Date: Ongoing Organisation: Various Homes for the Aged Roles: Volunteer Mentorship Programme Participant: Winnie Fung Date: Ongoing Organisation: – United College, CUHK – Hong Kong Community College(PolyU) – Maryknoll Convent School(Secondary Section) Roles: Mentors Leadership Training Programme Participant: Charles Cheng Date: Jan 2009- Jan 2010 Organisation: Cougars Group Roles: Volunteer Website: www.cougars.com.hk/W.html Environment Protection Development Date: July 2009 Organisation: Environmental Protection Department Roles: – Research | Job Shadowing Programme Participants: Wiseman and students Date: – 4 -8 July, 2010 – 13-29 Oct, 2010 Organisation: HKTDC Roles: – Promoted the Job Shadowing Programmes to secondary schools in Hong Kong – Disseminated the participants sharing after the events 明愛長者長青學院結業禮 Participant: Kiwi Lau, Winnie Fung Date: 6 January 2010 Organisation: Caritas Roles: – Guide the elderly to seating and stage – Help with dressing and photo-taking | Providing Emotional Intelligence Workshop Participant: Charles Cheng Date: Sep 2009 Organisation: Hong Kong Parents Association Roles: – Trainer Effective Communication & Leadership Workshop Participant: Clement Chung Date: Aug 2009 Organisation: Hong Kong Parents Association Roles: – Trainer Visit to Wetland with children with family issues Participant: Kiwi Lau Date: 18 July 2009 Organisation: Hong Kong Rehabilitation A & E Association Ltd. Roles: – Volunteer SUCCEED Project – Collaborated with 4 Tin Shui Wai Schools Participant: Ted Castro, Charles Cheng, David Glasscock, Claudia Lam, Lerly Lam, Winnie Fung, Eric Yiu, Valerie Yuen Date: 15 July – 4 August 2009 Roles: – Organiser & Volunteer |
Staff Development
We care for our people as much as we do for our learners so we offer tailored development for individuals who represent the future of Wiseman Education. We believe that learning is a lifelong process. We are in the education business, and must lead a continuum of development opportunities for our people so that we can continue to excel in learning product development, and the implementation of inspiring and effective programmes.
Learning ProductsWe offer interactive product training that better enable our people to understand the pedagogy, technology, and implement strategies with our learners and schools.
Professional EducationWe select relevant programmes from different institutes, including Teaching for Understanding, Critical Thinking, and Addressing Learning Diversity offered by Harvard Graduate School of Education, for our consultants so that we can leverage the latest research and refine our skills to address learning and teaching challenges.
Leadership & ManagementWe offer opportunities for leadership and development for Wiseman people for key transitions in their careers. Our goal is to prepare our people to work more effectively in an increasingly challenging environment.
Joining Us
We see every child as having so much potential and yet many fail to reach it. Often, their efforts end in futility, despair and dashed hopes.
Our mission is to help them realize their potential and nurture their confidence by integrating a variety of good literature, instructional technology and proven pedagogy from around the world today. We work with students, educators and school administrators to provide effective learning solutions and pedagogy. We believe that learning should liberate students’ thoughts to explore, create and challenge. And we keep reminding ourselves that our students deserve better.
At Wiseman, our goals are to awaken students’ curiosity, build their confidence and deliver learning benefits. So we hire kindred spirits who care about students and want to help them achieve more and greater. We believe in hard work, a fun atmosphere, and the sort of creativity that is sparked off when kindred spirits from diverse backgrounds approach challenges from varying perspectives. Let’s play, learn and relearn together.
Wiseman Education is an equal-opportunity employer. Individuals shall be evaluated solely on their job-related aptitude, commitment, potential, and teamwork cohesion.
Rewarding compensation
Education Allowance
Paid Professional Development Opportunities
Medical benefits (International Cover)
5 days’ paid paternity leave for men
Mandatory Provident Fund
No Politics
100% Teamwork
Making a better world: invaluable
Our values inspire us to give back to the community through volunteerism, donation, scholarships and outreach. We take pride at Wiseman that we believe in our next generation, and that together we can make a better world.

Caring Company
Wiseman Education has fulfilled three Caring Company criteria - notably, Employee-Friendly, Employing Vulnerable and Caring for the Environment - and we pledge to continue to provide quality educational service as well as serve the needy in our community.

Family-Friendly Employers
At Wiseman, our employees are our greatest asset. With this in mind, we implement family-friendly policies that support a healthy work-life balance for our employees.
We are proud recipients of the 2011 "Family-Friendly Employers" Award, organised by the Family Council. This award recognises companies that demonstrate a family-friendly spirit and implement family-friendly employment policies and practices.
To learn more about the scheme, please visit http://www.familycouncil.gov.hk/family-friendlyemployers/

The HSBC Living Business Award
We care about the Community as well as our employees. We have continuously received the HSBC Living Business Award in the past two years. In the Year 2010, we have been awarded "Community Engagement Award" and People Caring Award".
Community Engagement Award is granted to companies that offer employment to the disadvantaged/unemployed, promote employee volunteering and corporate giving, transfer of skills to non-profit organizations and offer partnership with non-profit organisations.
People Caring Award is granted to companies with good internal communication, that offer employee training and development, implement equal opportunities, show concern about employee welfare, work-life balance and family-friendly practices.

Wiseman ranks 5th in the first ever “Hong Kong SME Business Sustainability Index”
The Hong Kong Polytechnic University in conjunction with the Hong Kong Productivity Council launched a rating system in February 2012 to measure sustainable business practices among small and medium-sized local companies (SMEs). We are proud to report that Wiseman was ranked 5th of 40 SMEs demonstrating excellence in CSR and sustainable development, management and CSR projects, and positive contributions to economic, social and environmental sustainability.
For more information, please visit here.
“2012 Best Innovative Enterprise” award and
“2012 China Outstanding Innovative Entrepreneurs” award
Wiseman has received the “2012 Best Innovative Enterprise” award, and our CEO, Mr Clement Chung, was also selected as one of the “2012 China Outstanding Innovative Entrepreneurs” by the Chinese Association of Productivity and Innovation Committee.
The selection committee included the National Development and Reform Commission, Ministry of Commerce, the SASAC, the State Council Research Office, the State Council Development Research Center, and other institutions, experts, scholars, celebrities, and major media organisations in China. After a series of rigorous and impartial selection processes based on the criteria of innovation, responsibility, influence, and driving force, the awards were announced and presented on 9 June 2012 at the Great Hall of the People in Beijing.




























